Open to work

Mahir Kapoor

I build things, sell them, then check what the numbers say.

I finished my BBA at Symbiosis Centre for Management Studies in Pune, and I'm now doing my MBA at Masters' Union in Gurugram.

Alongside my studies I've worked on offline growth at Instafix, run a trade show booth, started my own B2C startup and launched a live app that takes payments. I'm looking for a Founder's Office, Sales or Marketing role where growth is the whole job.

Founder's OfficeSalesMarketing

See my work Get in touch

Mahir Kapoor in a navy blazer with arms crossed — Gurugram, India

About

Hands-on growth work, offline first.

At Instafix, a doorstep tech repair brand, I owned offline growth from April to June 2026: turning locations, corporate tie-ups and a 500-auto campaign into leads, then following each lead through to a paying customer.

Alongside my MBA I took FLIQ, a B2C product, to working prototypes and launched findmycost.online, a live app that takes payments. Earlier work includes a trade show booth, an online store and college events I ran.

₹3.2L+reported revenue from Instafix offline growth, Apr to Jun 2026

500autos in one out-of-home campaign

19-26%lead-to-sale conversion at Instafix

₹30Kbi-weekly revenue from Instagram Ads, Nurture Nest, Jul to Sep 2025

Case study

Instafix: offline growth, tracked rupee by rupee

The work I'd most like to talk about. Apr to Jun 2026, Gurugram.

Apr 2026 to Jun 2026 · Gurugram

Instafix

Founder's Office Intern

Doorstep device repairOffline GTM

I took a doorstep repair brand offline, and tracked what every rupee returned.

Context

Instafix repairs phones and devices at the customer's door in Gurugram and Faridabad. I joined the Founder's Office from April to June 2026 to own the offline side of growth.

The problem

Offline spend had to earn its place. Which locations, tie-ups and activations produced paying customers, and at what cost per lead?

What I did

Ran corporate tie-ups and marketplace activations, with a weekly report per event on ROI, cost per lead and footfall-to-lead rate.
Moved spend toward the locations that converted and away from the ones that didn't.
Ran every lead into the CRM and kept customers engaged after the sale.
Coordinated a 500-auto out-of-home campaign: vendor negotiations, bookings and logistics.

What changed

₹3.2L+ in reported revenue across the three months, with lead-to-sale conversion holding at 19 to 26%, and a 500-auto campaign running on the street.

Reach→Lead→CRM→Sale→Repeat

₹3.2L+ revenue19-26% conversion500-auto OOHApr to Jun 2026

500-auto OOH campaign

Instafix advert on the back of an auto-rickshaw: Screen guard ho ya dil ho, toot jata hai

Instafix advert on an auto-rickshaw: doorstep phone diagnostics at 99 rupees

On-ground activations

Instafix activation booth with a purple Instafix banner and team

Instafix selfie stand with the line Reverse the damage and the instruction board below

Projects

Things I've built

Two products I started and ran myself: a consumer startup and a live app.

Founder

FLIQ

B2C startup · Sep 2025 to Nov 2025 · Gurugram

A consumer product, taken from the first question to the first prototype.

I started with market research and conversations with the people who might use it. User validation shaped the concept and the positioning before anything else did.

Then I led product development, working with designers and manufacturers to turn the idea into functional prototypes.

After that came testing. I ran MVPs, looked at usability, and worked through unit economics and feasibility, iterating on every round of feedback.

Research→Validation→Positioning→Prototype→MVP tests→Unit economics

ProductValidationPrototypingUnit economics

Pitching the FLIQ go-to-market strategy at Masters' Union — Pitching the FLIQ go-to-market plan

fliqlife.netlify.app

FLIQ SERIES

FLIQ.

Redefine the ritual.

BLUEBERRY MINTICE MINTGRAPE MINT

₹1,299 ~~₹1,999~~

Join the Queue

Find My Cost

AI-built car cost calculator · live with payments

An app that works out what a car really costs, built with AI and already taking payments.

I built and launched findmycost.online with Claude, the Gemini API, Supabase and Razorpay.

Then I handled the marketing too: AI-generated Reels and Shorts to bring people in, and Clarity analytics to see how visitors behaved and lift conversion.

ClaudeGemini APISupabaseRazorpay

Open the live app

findmycost.online

Find my cost home page: What does your car really cost?

findmycost.online · how the costs add up

Find my cost: paid up front, paid every year, easy to leave out

More work

Other things I've run

Shorter stories, each with a number attached.

Apr 2025 · New Delhi

Chhenna Corporation

Exhibitor · Medical Fair India and IITF

Ran the booth for 13+ medical products: demos, visitor questions and follow-ups.

30+ qualified leads25% of deals closed

Jul to Sep 2025

Nurture Nest

Drop-shipping store · own venture

Ran the store from first ad to last delivery: Instagram Ads, creatives, suppliers and customer service.

~₹30K every two weeks

Nov 2025 to Jan 2026

InsightX Strategy Challenge

Case Union · with Masters' Union and Blue Tokai

Hosted a go-to-market case competition with a brand partner and handled branding and on-ground execution.

₹50K prize pool25,000+ impressions

+15%data accuracy

Apr to Jun 2024 · Greater Noida

Samvardhana Motherson (SMIEL)

Finance intern

Validated journal entries and used advanced Excel formulas; handled inventory records more tightly.

+15% data accuracy-10% inventory gaps

Feb to Mar 2023

Marketing Mayhem

Event Lead · SCMS Pune

Led my college's flagship branding contest across campuses.

200+ participants5+ brand sponsors

Certificate of appreciation from Habitat for Humanity India

May to Jun 2021

COVID-relief crowdfunding

Alpha Urbane x Habitat for Humanity India

Started and ran a crowdfunding campaign for underserved communities during the second wave.

1,000+ kits distributed

Toolkit

What I work with

Advanced ExcelCRM funnelsInstagram AdsClaudeGemini APISupabaseRazorpayClarity analyticsROI and CPL analysisVendor negotiation

First 30 days

What I'd do in my first 30 days

Pick the role you are hiring for. Same habits each time: learn it, measure it, fix one thing, show the numbers.

Week 1
Listen and map
Sit with the founder and each function. Write down the goals, the numbers that matter and the problems nobody has had time for. Build one simple dashboard everyone trusts.
Week 2
Find the leak
Pick the process or channel with the weakest numbers and trace it end to end, the way I traced leads into the CRM and through to the sale at Instafix.
Week 3
Ship one fix
Run one small test with a clear owner, a cost cap and a single success metric. No big launches yet.
Week 4
Report and repeat
Share what moved and what didn't, then propose the top three bets for the next quarter.

Where I've done it: tracking ROI, cost per lead and conversion by location at Instafix, and moving spend toward what worked.

Education

Masters' UnionPGP in Technology & Business Management · 2025 to present · Gurugram
Symbiosis Centre for Management StudiesBBA in Marketing and Accounting & Finance · 2022 to 2025 · Pune

Contact

Got a growth problem that needs someone on the ground?

I'm looking for Founder's Office, Sales and Marketing roles. Write or call.

LinkedIn · opens in a new tabmahir-kapoor

Mahir Kapoor

ylc27mahir.kapoor@mastersunion.org+91 8800595542linkedin.com/in/mahir-kapoor-924722252

Education

Masters' Union

2025 to Present · Gurugram

Candidate for PGP in Technology & Business Management, Young Leaders Cohort

Core Member (5/200 students), The Marketing Society

Symbiosis Centre for Management Studies

2022 to 2025 · Pune

Bachelors in Business Administration · Aggregate CGPA 6.70 · Marketing and Accounting & Finance

Core member (7/250 students), Compliance Team (SYMPULSE)
Core member (7/250 students), Think Tank, The Marketing Club

Suncity School

2020 to 2022 · Gurugram

Class XII: 90.6% · Class X: 91.6%

Experience

Messe Düsseldorf India (Chhenna Corporation)

Apr 2025 · New Delhi

Exhibitor

Generated 30+ qualified leads through targeted engagement on 13+ medical products at a trade show
Led booth operations to deliver product demos and ensure timely stakeholder query resolution
Boosted qualified lead volume by 45% through CRM assisted targeting and booth engagement
Achieved 25% closed deals by optimizing follow-up strategies across multiple product categories

Internships

Instafix

Apr 2026 to Jun 2026 · Gurugram

Founder's Office Intern

Drove offline GTM & acquisition, generating ₹3.2L+ reported revenue across corporate and marketplace activation
Analysed ROI, CPL, conversion & revenue to identify high-performing locations and optimise marketing spends
Managed end-to-end lead-to-CRM funnel, achieving 19–26% conversions and driving post-sale engagement
Executed a 500-auto OOH campaign, coordinating vendor negotiations, bookings and campaign logistics

Samvardhana Motherson International Ltd. (SMIEL)

Apr 2024 to Jun 2024 · Greater Noida

Finance Intern

Improved data accuracy by 15% using advanced Excel formulas to identify cost-saving opportunities
Enhanced financial reporting accuracy by validating journal entries and maintaining precise month-end records
Reduced inventory discrepancies by 10% and improved turnover through refined inventory management

Live Projects

Nurture Nest · Drop-shipping

Jul 2025 to Sep 2025 · Gurugram

Generated ₹30K bi-weekly revenue through Instagram Ads and targeted customer acquisition
Managed end-to-end operations, from ad creatives and acquisition to supplier coordination and fulfilment
Streamlined fulfilment & customer service to improve order execution and customer experience

FLIQ · B2C Startup

Sep 2025 to Nov 2025 · Gurugram

Founder

Built FLIQ end-to-end, from market research and user validation to product concept and positioning
Led product development by coordinating with designers and manufacturers to develop functional prototypes
Tested MVPs, usability & unit economics through iterative feedback and feasibility analysis

Find My Cost · AI-built web app

AI-built car cost calculator, live with payments

Built and launched findmycost.online, a live AI-built web app, using Claude, Gemini API, Supabase and Razorpay
Made AI-generated Reels and Shorts, used Clarity analytics to improve conversion

Areas of Responsibility

InsightX Strategy Challenge (Case Union)

Nov 2025 to Jan 2026 · Gurugram

Hosted the "InsightX Strategy Challenge", in partnership with Blue Tokai (₹50,000 prize pool)
Drove digital promotions and outreach, generating 25,000+ impressions and strong student participation
Managed branding and on-ground execution for a GTM-focused case competition

Workshop: Performance Marketing (Dentsu Creative)

Nov 2025 · Gurugram

Hosted a CXO workshop with Anirudh Sharma (VP, Dentsu Creative) on performance marketing and D2C growth
Led promotions, registrations, and coordination with the Sales & Marketing team for 40–50 participants
Managed on-ground execution and speaker liaison for an industry-led learning session

Marketing Mayhem, SCMS Pune

Feb 2023 to Mar 2023 · Pune

Event Lead

Led SCMS Pune's flagship event 'Marketing Mayhem', attracting 200+ participants and securing 5+ brand sponsors
Elevated institutional visibility by positioning the event as a marquee branding contest across campuses

Alpha Urbane x Habitat for Humanity India

May 2021 to Jun 2021 · Remote

Initiated and managed a COVID-relief crowdfunding campaign to support underserved communities
Mobilized donors and distributed 1,000+ hygiene and family kits in partnership with Habitat for Humanity India

Extra Curricular

Compliance Team, SCMS Pune

Oct 2023 to Oct 2024 · Pune

Core Member

Conducted risk assessments and implemented information security checks to ensure compliance with policies
Collaborated with senior faculty to resolve policy deviations, reinforcing a culture of accountability and ethics

Marketing Club, SCMS Pune

Oct 2022 to Oct 2023 · Pune

Core Member

Executed multi-channel campaigns (email, social, on-ground) for flagship event Marketing Mayhem
Achieved 3× increase in participation by optimizing content, timing, and outreach strategies

Mahir Kapoor

Hands-on growth work, offline first.

Instafix: offline growth, tracked rupee by rupee

Instafix

Context

The problem

What I did

What changed

Things I've built

FLIQ

Find My Cost

Other things I've run

Chhenna Corporation

Nurture Nest

InsightX Strategy Challenge

Samvardhana Motherson (SMIEL)

Marketing Mayhem

COVID-relief crowdfunding

What I work with

What I'd do in my first 30 days

Listen and map

Find the leak

Ship one fix

Report and repeat

Learn the buyer

Clean the funnel

Own a segment

Measure and tune

Audit everything

Fix the measuring

Run small experiments

Scale and write it down

Got a growth problem that needs someone on the ground?

Mahir Kapoor

Education

Experience

Internships

Live Projects

Areas of Responsibility

Extra Curricular